Southern Comfort Brand Image

gray solacement eyes Mardi Gras link-up. Charles, Gemma; Charles, Gemma. Marketing (00253650) (0025-3650) 08/08/2007. p.21-21 Confederate hold dear is to align itself with next years Mardi Gras celebrations in reinvigorated Orleans as part of a pan-European marketing drive. The campaign for the liqueur, which also hails from in the altogether Orleans, is in the early planning stages, but allow peal out in the UK and other key European markets. Neil Aitken, regional marketing manager for Southern Comfort, said the idea for the tie between the drinks brand and the festival, which takes place on 5 February, was gibe by Guinness link with St Patricks Day and Fosters association with Australia Day. Its a colossal opportunity to achieve cut-through, he said. Southern Comfort expects to go through pounds 3m on TV advertising this year, which represents an increase of 25% on 2006. Two TV commercials created by its global ad agency, Arnold Worldwide, will run over Chris tmas. According to ACNielsen, Southern Comforts gross sales increase by 2% in the three months to the determination of June Southern Comfort eyes direct agency. By: Billings, Claire, fly the coop (UK), 00082309, 11/24/2006, Issue 47 Brown-Forman Corporation, the wine and pot liquor producer, is seeking a direct agency to reinvigorate Southern Comfort crosswise Europe.

Agencies are being asked to come up with a pan-European below-the-line scheme that repositions the spirit as a companionship drink alongside brands such as Bacardi and Smirnoff. The company has selected a shortlist of agencies to flip over for the business, after holding interpersonal chemistry meetings with a longer list. The resulting action mechani! sm is expected to lead existential, promotional and online activity to build an online customer acquisition programme. In the UK, Southern Comfort uses a hunt down of promotional activity to promote the drink to young adults. In September, the experiential agency The Lounge created a campaign called The tang of new-fangled Orleans Project to raise the...If you want to get a near essay, order it on our website: OrderEssay.net

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